Home » News » September 2010 » UK giving for Pakistan reaches £40m
UK giving for Pakistan reaches £40m: September 2010
Week-on-week donations to the DEC Pakistan Floods Appeal have soared by over 70% and the total given has now reached £40 million.
The latest figures show the Appeal raised £9.5m in week one, £11.2m in week two and £19.3m in week three, which ended Thursday night (26.08.10). The DEC Pakistan Flood Appeals were first broadcast on Thursday 5 August.
The Disasters Emergency Committee said it had never seen such an extraordinary pattern of giving for any appeal in its 45 year history. Donations usually spike sharply in the first week after the appeals are broadcast and then drop significantly in the second and particularly the third weeks. This is true even of the largest appeals such as the one earlier this year for the Haiti earthquake.
